The Product Marketer

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An Incredibly Short Guide to Product Marketing Strategy
Whether your company’s planning season is annual, bi-annual, or (Lord, help you) quarterly, at some point in the near future, you’re likely going to be…
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Rory Woodbridge
5 Essential Product Marketing Tips for CMOs
Advice for any marketing leader working with PMMs
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Rory Woodbridge
1
How to Launch the Coolest Product in the World (Before It Exists)
The product marketing challenge behind Jony Ive and Sam Altman’s new products at OpenAI.
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Rory Woodbridge
2
Why Product Marketing Is Moving Upstream
If your GTM feels messy, if your launches aren’t landing, or if your product team is building in a vacuum, taking PMM upstream might be your unlock.
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Rory Woodbridge
What is Product Marketing? (2025 Edition)
Product Marketing isn’t just about launches anymore. It’s the strategic engine connecting product, market and revenue - unlocking sustainable growth…
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Rory Woodbridge
What Great Product Marketing Looks Like
How to distinguish great product marketing from simply great marketing? Here’s what it looks like when it’s done right (and what happens when it’s…
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Rory Woodbridge
The Rise of Product Marketing in Europe
Demand for product marketers in Europe is booming. This post explores what’s driving it, where the gaps are, and what it means for companies and…
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Rory Woodbridge
4
How to Position the AI Platforms
A product marketing challenge looking at how the generative AI platforms like OpenAI, Google and Anthropic might differentiate with a positioning…
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Rory Woodbridge
2
Product Marketing in 2025
Please spare 5 minutes to take this short survey to help me put together a clear answer to What is Product Marketing in 2025?
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Rory Woodbridge
Signs You Need to Invest in Your Product Marketing
If your Product Marketing team is too small - or nonexistent - you’re likely feeling the pain. Misalignment, weak positioning, lost deals? Here are 10…
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Rory Woodbridge
One PMM, Two Guvnors
How to navigate the space between your CMO and CPO
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Rory Woodbridge
3
A hack for first-PMM hires
Advice for product marketers starting a new role as their company's first PMM hire.
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Rory Woodbridge
The Product Marketer
The Product Marketer
The Product Marketer gives practical insights on strategy, positioning, and product marketing to help you drive real business impact.
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